Marketing Luxury Products and Services in Challenging Times

Has Luxury Lost its Luster?
On March 19, FGI Frontliners examined the timely topic, “Marketing Luxury Products and Services in Challenging Times.” Greg Furman, founder of the Luxury Marketing Council, served as moderator and deftly led a dynamic discussion with Michael Calman, principle, Calman
Consulting; Larry Califano, senior vice president of marketing, Baume & Mercier; Paul Metsellar, chairman, Ovation Travel; and Eddy Shapiro, president and CEO, Nest Seekers.