"Winning Edge Series - Sharing Best Practices to Drive Profits" Premier Event, The Changing Landscape of Customer Service
Dear Luxury Marketing Council Members and Friends:
On October 7 from 8:00 a.m. through 12:30 p.m. we will be featuring three global thought leaders - Jack Mitchell, Ira Neimark and Lewis Schiff. The Luxury Marketing Council will present the first in our "Winning Edge Series - Sharing Best Practices to Drive Profits" focusing in this premier event on THE CHANGING LANDSCAPE OF CUSTOMER SERVICE.
Attendance is strictly limited to 50 top marketing professionals. Hosted, with thanks to Fleishman-Hillard at 220 East 42nd Street (between 2nd and 3rd Avenues, on the south side), 11th floor.
This will not be your 'everyday' conclave. Be prepared to mix it up. Your thoughts, ideas and experience will be an integral part of the program too!!!!
Our organizing principle is to be HIGHLY PERSONAL and HIGHLY INTERACTIVE - a full and robust exchange of ideas. You'll be seated at tables with top professionals from other luxury brands and YOU as much as our esteemed experts will be the content. The morning will be expertly facilitated by Greg Furman, Founder & Chairman of The Luxury Marketing Council.
If you're interested in taking a step "outside the box" with colleagues facing similar issues and challenges, this will be well worth the investment of your time. An event unlike any other you've experienced, personalized and at the same time global and practical - NEWS YOU CAN USE.
Members of The Luxury Marketing Council will enjoy a discounted member rate of $350 for the morning; non-members will pay $500.
The inspiration for this series has come from members of The Luxury Marketing Council who have long requested more in-depth, more interactive working sessions on specific themes of major importance to business profit and personal growth.
Hope to see you there and, as always, wishing you a great fourth quarter 2008.
With kind thanks for your support over these fast-flying years-
Cheers and Very Warmest Regards,
Gregory J. Furman
Founder & Chairman
The Luxury Marketing Council
(Since 1994 - 850 luxury brands, 2,700 CEOs and CMOs in 27 cities worldwide)
THE LUXURY MARKETING COUNCIL PRESENTS:
SHARE THEIR PROFIT-DRIVING INSIGHTS IN A HALF-DAY, HIGHLY-INTERACTIVE EXPLORATION OF ISSUES TRENDS AND BEST PRACTICES
In a recent Luxury Marketing Council survey of New York City members, which looked at how luxury marketers are investing their marketing dollars, customer service is receiving the biggest percentage increase in spending by luxury brands. Given the skittishness of the global market, including the luxury arena, this comes as no surprise.
More than ever luxury brands see their best customers as valued assets to be treasured and are focusing on raising the bar and initiating many new, innovative and revenue-driving, loyalty-building, "bespoke" customer service practices.
As consolidation among independent and family-founded brands and retailers, many absorbed by public entities, becomes more and more common, an unfortunate by-product has become the "downsizing" of a dedicated and experienced sales force. The abundance of information available to clients on the web only heightens the service and selling challenge for those engaging the best customer face-to-face.
The increasing number of days and hours open often means spreading the minimum number of sales people around in order to have what is called "adequate coverage".
Unfortunately, the well-trained and dedicated sales person's roll is "de-volving" to relatively speaking, sales clerks and cash register ringers/credit card swipers. The result: The lost art of customer service - And lost profits for retailers.
Our morning will take you to another level of inspiration and information.
THE MORNING'S AGENDA
The Changing Landscape of Customer Service
8.00 - 8:40 - Continental Breakfast
8.40 - 9.00 - Opening Remarks and Introductions - "Customer Service in the Luxury Arena" presented by Greg Furman
9.00 - 9:45 - "Hug Your Customer" presented by Jack Mitchell
9.45 - 10.00 - Q&A
10.00 - 10.30 - "Finding a Gold Mine in the Lost Art of Customer" presented by Ira Neimark
10.30 - 10.45 - Q&A
10.45 - 11.15 - "How to Reach and Satisfy The Middle-Class Millionaire" presented by Lewis Schiff
11.15 - 11.30 - Q&A
11.30 - 12.00 - Breakout Group Discussions, to share best practices, discuss, look for angles to collaborate and partner.
12.00 - 12.15 - Group Discussion
12.15 - 12.30 - Final Remarks from Jack, Lewis, Ira, and Greg.
("Personal" breaks can be taken on an as needed basis)
Jack Mitchell is Chairman and CEO of Mitchells/Richards/ Marshs, a three-generation family business that operates men’s and women’s specialty stores in Connecticut and New York that are nationally renowned for their brilliant service touches and strong relationships. Mitchell himself has been recognized as one of the top ten retail visionaries of his time by the Daily News Record, one of the most widely read retail trade publications in the country.
From assistant to the doorman at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. He transformed the iconic Fifth Avenue department store from an “old, dull, expensive and intimidating store,” into a “young, exciting, expensive and intimidating store” that became first in luxury and glamor.
Ira Neimark is a legendary retail executive whose career spans several decades. As Chairman and CEO of Bergdorf Goodman he set records for the company over the 17 years of his masterful leadership. Ira is a director of both The Fashion Institute of Technology Foundation and Hermes of Paris and was Adjunct Professor of Retail Marketing at the Columbia University Business School.
His book Crossing Fifth Avenue to Bergdorf Goodman captures the magic of fashion retailing at its most dramatic moments, as well as the lessons learned that made Ira Neimark a legendary success in the business. The book includes insights into the art and business of fashion that only an insider could give in the stories about Giorgio Armani, Geoffrey Beene, Bill Blass, Carla Fendi, Oscar de la Renta, Perry Ellis, Massimo Ferragamo, James Galanos, Hubert Givenchy, Calvin Klein, Estée Lauder, Ralph Lauren, Mary McFadden, Charles Revson, Pauline Trigere, and many more. Only Ira Neimark could tell these stories and articulate the business lessons that made him the “last man standing” among the greats of fashion retailing—lessons that continue to compel major multi-national companies to seek his counsel.
"Ira Neimark set the standard for a chief executive in retailing. He turned Bergdorf Goodman into a leading fashion store in the U.S. and how he did it is a must read for anyone interested in fashion."
- Calvin Klein
www.iraneimark.com
Lewis Schiff is president of Advanced Planning Group, a team of private wealth experts specializing in the needs of high-net-worth clients globally. Schiff was also a founding principal of CEG Worldwide. Schiff helped to design one of the leading training programs for advisers targeting and servicing the high-net-worth. Schiff has developed marketing program for scores of advisers targeting the affluent throughout the U.S.
To view more about his book The Middle-Class Millionaire please visit www.influenceofaffluence.com.
President of Furman Communications & Marketing and Founder/Chairman of The Luxury Marketing Council, Greg Furman has held a number of senior level positions in different industry groups. He served as policy advisor and speech writer to the Ontario Minister of Education; head of public affairs and issues management for Sun Oil's Canadian Subsidiary, Suncor; Managing Director of Advertising and Sales Promotion for the New York Stock Exchange, and head of J. Walter Thompson's corporate image public relations business. During his three-year association with Bergdorf Goodman his responsibilities included marketing strategy, advertising, public relations, interactive initiatives, direct mail and the store's $20 million catalogue business. In November 1994 Greg started his own consulting business and founded The Luxury Marketing Council.
His clients have included SmithKline Beecham, Bay Banks, Andersen Consulting, Business Publications Audit International (BPA), MBIA, The International Trademark Association, Deloitte & Touche, Pennwell Publishing - Oil & Gas Journal, Signet Bank, American Express, InterPost (a subsidiary of Dutch KLM and The Dutch Post Office), American Business Press, Sotheby's International Realty, CCH Legal Information Services, Miller Freeman - The Couture Conference and Collection, Departures Magazine, Via Way Travel, New York City Opera, Palmeto Travel, historic Charleston, Godiva, Nymphenburg Porcelain, Meigher Communications, Capital Publishing, Atlantic Mutual. ADP (Automatic Data Processing, Inc.), GQ, Street & Smith's, Harper's Bazaar, Magazine Publishers of America, Orient Express, Leo Burnett, Zicccardi & Partners, Kirschenbaum & Bond, Bill Communications/VNU, Fortune, Publicis, Canadian Imperial Bank of Commerce, FlightTime and Steinway and Sons.
In November of 1994 Greg founded The Luxury Marketing Council, now a group of some 1,600 CEO's and top marketing executives of 675 luxury firms in New York, Boston, Dallas, Atlanta, Dubai. London, Paris and Atlanta. Included among them are U.S. Trust, Steuben, The Golden Door Spa, Seabourn Cruise Line, Mercedes Benz, Swiss Air, Sothebys, Sotheby’s International Realty, Brioni, The Fragrance Foundation, Bally, American Express, Cartier, Dunhill, Montblanc, Atlantic Mutual, JP Morgan, Bergdorf Goodman, Neiman Marcus, Bentley Rolls Royce and Mumm/Perrier Jouet, Bruno Magli, Baccarat, Gourmet, Architectural Digest, Forbes, Wall Street Journal Weekend Journal, Deloitte & Touche, Departures, Cigar Aficionado, Frette, David Yurman, FAO Schwarz, Escada.
His strategy consulting practice focuses on helping his clients define their missions and corporate positioning, develop strategic plans and grow their businesses by taking a more creative, "out of the box" approach to all facets of the marketing mix: public relations, advertising, direct mail, special events, and, especially, innovative partnerships and collaborations. Highlights of his educational experience include studying with Marshall McLuhan (1970 - 1977) at the University of Toronto, "Strategic Marketing" at Harvard, and "Managing Critical Resources" at University of Virginia's Colgate Darden School of Business.
Founded in 1994, The Luxury Marketing Council Worldwide is an exclusive, “by invitation only” collaborative organization of 2,000 top CEOs and marketing executives who represent more than 700 major luxury goods and services companies.
The Council serves primarily as a catalyst in bringing the smartest, most imaginative marketers of luxury products and services together to explore best practices and critical issues, and share intelligence on best customers and market trends. In addition, through the “incubation” of innovative marketing alliances and partnerships, the Council helps its members to grow revenue, expand share of wallet, and cultivate referrals from and loyalty of best customers—the 8.7 million individuals (globally) with liquid portfolios of USD $1,000,000 or more.
Each of the Council’s chapters, across the United States and globally, hosts a multitude of member-only events throughout the year including moderated panel discussions featuring experts in the luxury arena, Think Tanks, Executive Roundtables, Common Practice Surveys, CEO Breakfasts, and other events.
A representation of members include American Express, Architectural Digest, Baccarat, Baume et Mercier, Bergdorf Goodman, Brioni, Cartier, Christie's, David Yurman, Estee Lauder Companies, Giorgio Armani, Gucci, Leading Hotels of the World, Maybach, Mandarin Oriental Hotels, Mercedes-Benz, Metropolitan Museum of Art, Montblanc, Morgan Stanley, Movado, Neiman-Marcus, NetJets, Richemont, Ritz-Carlton Hotels, Sotheby's International Reality, Steinway & Sons, and Virtuoso.
www.luxurycouncil.com
www.fleishmanhillard.com
On October 7 from 8:00 a.m. through 12:30 p.m. we will be featuring three global thought leaders - Jack Mitchell, Ira Neimark and Lewis Schiff. The Luxury Marketing Council will present the first in our "Winning Edge Series - Sharing Best Practices to Drive Profits" focusing in this premier event on THE CHANGING LANDSCAPE OF CUSTOMER SERVICE.
Attendance is strictly limited to 50 top marketing professionals. Hosted, with thanks to Fleishman-Hillard at 220 East 42nd Street (between 2nd and 3rd Avenues, on the south side), 11th floor.
This will not be your 'everyday' conclave. Be prepared to mix it up. Your thoughts, ideas and experience will be an integral part of the program too!!!!
Our organizing principle is to be HIGHLY PERSONAL and HIGHLY INTERACTIVE - a full and robust exchange of ideas. You'll be seated at tables with top professionals from other luxury brands and YOU as much as our esteemed experts will be the content. The morning will be expertly facilitated by Greg Furman, Founder & Chairman of The Luxury Marketing Council.
If you're interested in taking a step "outside the box" with colleagues facing similar issues and challenges, this will be well worth the investment of your time. An event unlike any other you've experienced, personalized and at the same time global and practical - NEWS YOU CAN USE.
Members of The Luxury Marketing Council will enjoy a discounted member rate of $350 for the morning; non-members will pay $500.
The inspiration for this series has come from members of The Luxury Marketing Council who have long requested more in-depth, more interactive working sessions on specific themes of major importance to business profit and personal growth.
Hope to see you there and, as always, wishing you a great fourth quarter 2008.
With kind thanks for your support over these fast-flying years-
Cheers and Very Warmest Regards,
Gregory J. Furman
Founder & Chairman
The Luxury Marketing Council
(Since 1994 - 850 luxury brands, 2,700 CEOs and CMOs in 27 cities worldwide)
THE LUXURY MARKETING COUNCIL PRESENTS:
"The Winning Edge Series" - Sharing Best Practices to Grow Profits
Date:
October 7, 2008
Time:
8.00am - 12.30pm
Location:
Fleishman-Hillard
220 East 42nd Street
(Between 2nd and 3rd Avenues),
11th Floor
Cost:
$350 for members,
$500 for non-members
October 7, 2008
Time:
8.00am - 12.30pm
Location:
Fleishman-Hillard
220 East 42nd Street
(Between 2nd and 3rd Avenues),
11th Floor
Cost:
$350 for members,
$500 for non-members
To RSVP please contact rsvp@luxurycouncil.com, we will send you an invoice through paypal to process payment.
Don't delay, attendance is strictly limited to 50 participants.
Don't delay, attendance is strictly limited to 50 participants.
THE CHANGING LANDSCAPE OF CUSTOMER SERVICE
Presented by Three Global Thought Leaders:- Jack Mitchell, author of Hug Your Customer and the newly released Hug Your People, Chairman and CEO of Mitchells/Richards/Marshs.
- Ira Neimark, author of Crossing Fifth Avenue to Berdorf Goodman, Visionary Luxury Retailer, and ex-CEO of Bergdorf Goodman.
- Lewis Schiff , author of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America, and private wealth advisor serving high net worth clients globally.
SHARE THEIR PROFIT-DRIVING INSIGHTS IN A HALF-DAY, HIGHLY-INTERACTIVE EXPLORATION OF ISSUES TRENDS AND BEST PRACTICES
In a recent Luxury Marketing Council survey of New York City members, which looked at how luxury marketers are investing their marketing dollars, customer service is receiving the biggest percentage increase in spending by luxury brands. Given the skittishness of the global market, including the luxury arena, this comes as no surprise.
More than ever luxury brands see their best customers as valued assets to be treasured and are focusing on raising the bar and initiating many new, innovative and revenue-driving, loyalty-building, "bespoke" customer service practices.
As consolidation among independent and family-founded brands and retailers, many absorbed by public entities, becomes more and more common, an unfortunate by-product has become the "downsizing" of a dedicated and experienced sales force. The abundance of information available to clients on the web only heightens the service and selling challenge for those engaging the best customer face-to-face.
The increasing number of days and hours open often means spreading the minimum number of sales people around in order to have what is called "adequate coverage".
Unfortunately, the well-trained and dedicated sales person's roll is "de-volving" to relatively speaking, sales clerks and cash register ringers/credit card swipers. The result: The lost art of customer service - And lost profits for retailers.
Our morning will take you to another level of inspiration and information.
THE MORNING'S AGENDA
The Changing Landscape of Customer Service
8.00 - 8:40 - Continental Breakfast
8.40 - 9.00 - Opening Remarks and Introductions - "Customer Service in the Luxury Arena" presented by Greg Furman
9.00 - 9:45 - "Hug Your Customer" presented by Jack Mitchell
9.45 - 10.00 - Q&A
10.00 - 10.30 - "Finding a Gold Mine in the Lost Art of Customer" presented by Ira Neimark
10.30 - 10.45 - Q&A
10.45 - 11.15 - "How to Reach and Satisfy The Middle-Class Millionaire" presented by Lewis Schiff
11.15 - 11.30 - Q&A
11.30 - 12.00 - Breakout Group Discussions, to share best practices, discuss, look for angles to collaborate and partner.
12.00 - 12.15 - Group Discussion
12.15 - 12.30 - Final Remarks from Jack, Lewis, Ira, and Greg.
("Personal" breaks can be taken on an as needed basis)
About Jack Mitchell
Jack Mitchell is Chairman and CEO of Mitchells/Richards/ Marshs, a three-generation family business that operates men’s and women’s specialty stores in Connecticut and New York that are nationally renowned for their brilliant service touches and strong relationships. Mitchell himself has been recognized as one of the top ten retail visionaries of his time by the Daily News Record, one of the most widely read retail trade publications in the country.The author of the 2003 bestseller Hug Your Customers, Mitchell has just completed his second book, HUG YOUR PEOPLE: The Proven Way to Hire, Inspire, and Recognize Your Employees to Achieve Remarkable Results, published in March 2008.
After completing a B.A. at Wesleyan University in 1961 and an M.A. at the University of California-Berkeley, Jack joined the family business, Ed Mitchell, Inc., which was founded by his parents, Ed and Norma, and later became Mitchells of Westport. In 1995, Mitchells acquired Richards, the leading men’s clothing store in Greenwich, Connecticut, and in 2006, added Marshs of Huntington, Long Island, to the group.
Growing up in a close-knit family and raising four sons established patterns of thoughtfulness and caring in Jack that blended seamlessly into serving the public in the retail clothing business. Under his leadership, Mitchells, Richards, and Marshs have become well known for employee engagement and longevity and providing exceptional customer service and high quality merchandise in an exciting, friendly, and visually dynamic atmosphere.
In 2000, Richards received “Store of the Year” honors in the annual Retail Design Awards competition held by the National Association of Store Fixtures (NASFM) and co-sponsored by VM+SD magazine. In 2001, MR Magazine, the magazine of menswear retailing, named Mitchells/Richards Retailer of the Year.
In addition to running the retail stores with his brother, Mitchell has become an active speaker, keynoting at events for corporations including Morgan Stanley, Build-A-Bear, Payless, Nike, and Harvard University School of Business.
Jack shares with his family a number of Community Leadership Awards from the Anti-Defamation League, The Menswear Division of UJA-Federation of New York, and Sacred Heart University. Jack is on the Yale Cancer Board and Greenwich Hospital Board of Trustees.
www.hugyourpeople.com
www.hugyourcustomer.com
About Ira Neimark
From assistant to the doorman at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. He transformed the iconic Fifth Avenue department store from an “old, dull, expensive and intimidating store,” into a “young, exciting, expensive and intimidating store” that became first in luxury and glamor. Ira Neimark is a legendary retail executive whose career spans several decades. As Chairman and CEO of Bergdorf Goodman he set records for the company over the 17 years of his masterful leadership. Ira is a director of both The Fashion Institute of Technology Foundation and Hermes of Paris and was Adjunct Professor of Retail Marketing at the Columbia University Business School.
His book Crossing Fifth Avenue to Bergdorf Goodman captures the magic of fashion retailing at its most dramatic moments, as well as the lessons learned that made Ira Neimark a legendary success in the business. The book includes insights into the art and business of fashion that only an insider could give in the stories about Giorgio Armani, Geoffrey Beene, Bill Blass, Carla Fendi, Oscar de la Renta, Perry Ellis, Massimo Ferragamo, James Galanos, Hubert Givenchy, Calvin Klein, Estée Lauder, Ralph Lauren, Mary McFadden, Charles Revson, Pauline Trigere, and many more. Only Ira Neimark could tell these stories and articulate the business lessons that made him the “last man standing” among the greats of fashion retailing—lessons that continue to compel major multi-national companies to seek his counsel.
"Ira Neimark set the standard for a chief executive in retailing. He turned Bergdorf Goodman into a leading fashion store in the U.S. and how he did it is a must read for anyone interested in fashion."
- Calvin Klein
www.iraneimark.com
About Lewis Schiff
Lewis Schiff is president of Advanced Planning Group, a team of private wealth experts specializing in the needs of high-net-worth clients globally. Schiff was also a founding principal of CEG Worldwide. Schiff helped to design one of the leading training programs for advisers targeting and servicing the high-net-worth. Schiff has developed marketing program for scores of advisers targeting the affluent throughout the U.S. Schiff is a columnist for Investment Advisor magazine, writes a blog for InvestmentAdvisor.com, and contributes to TheStreet.com. Schiff has been a long-time expert on personal financial matters as a contributing columnist to CNN and Money magazine and the author of The Armchair Millionaire. He Lives in New York City.
To view more about his book The Middle-Class Millionaire please visit www.influenceofaffluence.com.
About Greg Furman
President of Furman Communications & Marketing and Founder/Chairman of The Luxury Marketing Council, Greg Furman has held a number of senior level positions in different industry groups. He served as policy advisor and speech writer to the Ontario Minister of Education; head of public affairs and issues management for Sun Oil's Canadian Subsidiary, Suncor; Managing Director of Advertising and Sales Promotion for the New York Stock Exchange, and head of J. Walter Thompson's corporate image public relations business. During his three-year association with Bergdorf Goodman his responsibilities included marketing strategy, advertising, public relations, interactive initiatives, direct mail and the store's $20 million catalogue business. In November 1994 Greg started his own consulting business and founded The Luxury Marketing Council.His clients have included SmithKline Beecham, Bay Banks, Andersen Consulting, Business Publications Audit International (BPA), MBIA, The International Trademark Association, Deloitte & Touche, Pennwell Publishing - Oil & Gas Journal, Signet Bank, American Express, InterPost (a subsidiary of Dutch KLM and The Dutch Post Office), American Business Press, Sotheby's International Realty, CCH Legal Information Services, Miller Freeman - The Couture Conference and Collection, Departures Magazine, Via Way Travel, New York City Opera, Palmeto Travel, historic Charleston, Godiva, Nymphenburg Porcelain, Meigher Communications, Capital Publishing, Atlantic Mutual. ADP (Automatic Data Processing, Inc.), GQ, Street & Smith's, Harper's Bazaar, Magazine Publishers of America, Orient Express, Leo Burnett, Zicccardi & Partners, Kirschenbaum & Bond, Bill Communications/VNU, Fortune, Publicis, Canadian Imperial Bank of Commerce, FlightTime and Steinway and Sons.
In November of 1994 Greg founded The Luxury Marketing Council, now a group of some 1,600 CEO's and top marketing executives of 675 luxury firms in New York, Boston, Dallas, Atlanta, Dubai. London, Paris and Atlanta. Included among them are U.S. Trust, Steuben, The Golden Door Spa, Seabourn Cruise Line, Mercedes Benz, Swiss Air, Sothebys, Sotheby’s International Realty, Brioni, The Fragrance Foundation, Bally, American Express, Cartier, Dunhill, Montblanc, Atlantic Mutual, JP Morgan, Bergdorf Goodman, Neiman Marcus, Bentley Rolls Royce and Mumm/Perrier Jouet, Bruno Magli, Baccarat, Gourmet, Architectural Digest, Forbes, Wall Street Journal Weekend Journal, Deloitte & Touche, Departures, Cigar Aficionado, Frette, David Yurman, FAO Schwarz, Escada.
His strategy consulting practice focuses on helping his clients define their missions and corporate positioning, develop strategic plans and grow their businesses by taking a more creative, "out of the box" approach to all facets of the marketing mix: public relations, advertising, direct mail, special events, and, especially, innovative partnerships and collaborations. Highlights of his educational experience include studying with Marshall McLuhan (1970 - 1977) at the University of Toronto, "Strategic Marketing" at Harvard, and "Managing Critical Resources" at University of Virginia's Colgate Darden School of Business.
About The Luxury Marketing Council
Founded in 1994, The Luxury Marketing Council Worldwide is an exclusive, “by invitation only” collaborative organization of 2,000 top CEOs and marketing executives who represent more than 700 major luxury goods and services companies.The Council serves primarily as a catalyst in bringing the smartest, most imaginative marketers of luxury products and services together to explore best practices and critical issues, and share intelligence on best customers and market trends. In addition, through the “incubation” of innovative marketing alliances and partnerships, the Council helps its members to grow revenue, expand share of wallet, and cultivate referrals from and loyalty of best customers—the 8.7 million individuals (globally) with liquid portfolios of USD $1,000,000 or more.
Each of the Council’s chapters, across the United States and globally, hosts a multitude of member-only events throughout the year including moderated panel discussions featuring experts in the luxury arena, Think Tanks, Executive Roundtables, Common Practice Surveys, CEO Breakfasts, and other events.
A representation of members include American Express, Architectural Digest, Baccarat, Baume et Mercier, Bergdorf Goodman, Brioni, Cartier, Christie's, David Yurman, Estee Lauder Companies, Giorgio Armani, Gucci, Leading Hotels of the World, Maybach, Mandarin Oriental Hotels, Mercedes-Benz, Metropolitan Museum of Art, Montblanc, Morgan Stanley, Movado, Neiman-Marcus, NetJets, Richemont, Ritz-Carlton Hotels, Sotheby's International Reality, Steinway & Sons, and Virtuoso.
www.luxurycouncil.com
About Fleishman-Hillard
Public Relations, Public Affairs and Marketing Communications that Deliver ResultsFleishman-Hillard delivers successful communications campaigns for its clients. That was true in the 1940s, when the company was founded, and continues today in the complex media landscape you face. Throughout Fleishman's history, they have focused on making themselves as valuable to their clients as they are to Fleishman-Hillard.
Fleishman-Hillard maintains a unique portfolio of global clients in the luxury capitals of the world. Whether in the fashion, travel, financial services or the home furnishings industries, we offer brand building and revitalization as part of our comprehensive marketing programs targeting this niche market. The Luxury Marketing Practice Group has a proven track record creating high-end, image-based campaigns for luxury goods. Forging strategic partnerships with like-minded brands is a hallmark of Fleishman's luxury practice.
Fleishman-Hillard maintains a unique portfolio of global clients in the luxury capitals of the world. Whether in the fashion, travel, financial services or the home furnishings industries, we offer brand building and revitalization as part of our comprehensive marketing programs targeting this niche market. The Luxury Marketing Practice Group has a proven track record creating high-end, image-based campaigns for luxury goods. Forging strategic partnerships with like-minded brands is a hallmark of Fleishman's luxury practice.
- Brand Building
- Special Events
- Media Relations
- New Product Launches
- Digital Communications
- Product Revitalizations
- Retail/Trade Support
- Influencer Outreach
- Cause-related Marketing
- Issues Management
- Media Training
- Store Openings
- “Green” Initiatives
- Crisis Communications
Within the luxury arena, Fleishman-Hillard has deep experience in media relations, corporate reputation management, crisis, digital and youth communications. We frequently layer these disciplines into our luxury programs, and maintain proprietary tools to measure a client’s success.
Partnering with The Luxury Marketing Council
The Luxury Marketing practice group is particularly proud of its strong alliance with The Luxury Marketing Council, an elite- by invitation only- community of CEOs and marketing executives representing the most prestigious and venerable luxury brands globally. Fleishman-Hillard is the exclusive and preferred communications agency within The Luxury Marketing Council and has become an active member: both hosting and sponsoring strategic Think Tanks, industry networking and social events and premium luxury content events to collectively engage in the most intelligent exploration of best marketing practices and trends in the luxury arena with the industry’s thought-leaders.
Partnering with The Luxury Marketing Council
The Luxury Marketing practice group is particularly proud of its strong alliance with The Luxury Marketing Council, an elite- by invitation only- community of CEOs and marketing executives representing the most prestigious and venerable luxury brands globally. Fleishman-Hillard is the exclusive and preferred communications agency within The Luxury Marketing Council and has become an active member: both hosting and sponsoring strategic Think Tanks, industry networking and social events and premium luxury content events to collectively engage in the most intelligent exploration of best marketing practices and trends in the luxury arena with the industry’s thought-leaders.
www.fleishmanhillard.com