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Advancing The

Business of Luxury

The Luxury Council is a platform for growing brands through
the power of thought leadership and collaboration.

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  • Think Tanks – The ability to tap council member thinking and “brainstorm” problems/opportunities is a very powerful asset.  Few, if any, organizations can offer convenient and timely access to the best thinking of the best luxury “on demand” as The Luxury Council routinely, strategically and selectively does.  We call the ‘partner members,’ develop an executive white paper preface to the Think Tank event by working with your team, facilitate and moderate the discussions, and write an executive summary of the discussions for the client council member.  Every one learns.  Every one wins.
  • Networking – The ability to pick up the phone and call any one of some 875 member companies, some 3,000 CEOs and CMOs, and discuss budgeting, and customer related issues.
  • Relationship Brokering – Routine and regular “putting together” of members interested in working together on joint promotions, collaborations and partnerships to share best customers and generate synergies.
  • Association – Being in the company of the most prestigious luxury product and services companies, and having personal access to decision makers to enhance your brand as well.
  • Executive Roundtable / Best Practices Mornings – The idea exchange and exploration of critical marketing issues and topics in a comfortable climate with very smart marketers is one of our biggest selling points.  Topics have included Direct Mail Loyalty Programs, The New Media, The Power of Customer Service, The Aesthetic Conventions of Luxury, Collaborations: Business and the Arts, Effective Public Relations: Case Histories, Women of Substance and Influence, Leveraging the Brand: Corporate Reputations as a Quantifiable Asset, Luxury and the Internet, and CEO and Publishers’ panels.
  • Regular Access To Interested Media – We routinely and frequently refer members to journalists looking for specific points of view on different industry groups and trends in the luxury and among consumers of luxury products and services.
  • Benchmarking Reports – The Luxury Council regularly surveys members on specific practices, issues and trends.  We have investigated “Best Practices of Best Companies in Reaching Best Customers,” “ What Keeps Luxury Awake at Night,” “Best Practices of Companies Who Have ‘Gone Global’ In Leveraging Their Brands,” “ Strategic Giving and Philanthropy Among Luxury,” and “How Luxury View; Allocation of Resources” to name a few.
  • Web Site – Posts event calendars and detailed member company and contact list for members, affords ample opportunities to communicate with members and post promotions, and promote member company interests and profiles.
  • Access To Member and Prospective Member List – Some 3,000 names and addresses, and twice as many prospects available to members for special targeted mailings and promotions.
  • Executive Retreats / Offsites – Opportunities for members to build relationships and discuss issues and a wide range of collaborative marketing opportunities in a relaxed setting.  Offsites have been aboard Seabourn Cruise Line’s Spirit (four day cruise to San Juan, Five day cruise to St. Barthelemy), a Sea Dream Yacht Club cruise (St. Thomas, St. Barthelemy, Virgin Gorda), at Canyon Ranch in the Berkshires and Troutbeck, an executive retreat in upstate New York.
  • Common Practice Surveys – To enhance potential for productive collaborations, The Luxury Council conducts practice surveys of members’ and promotional practices.
  • Tailored Research Initiatives – The Luxury Council periodically conducts specific research projects and polling exclusively for members.
  • Research Library – The Luxury Council has maintained a research library of current research by leading publications, institutions on the luxury customer and trends in the luxury industry, domestically and internationally.
  • Access and Invitation To Luxury Council Chapter Events Nationally and Internationally – As we grow, members have access to other capital cities domestically and abroad as calendars of events and member lists are published for all chapters of The Luxury Council Worldwide.
  • Routine and Frequent Invitation to Council Member Events, Participation in Member Clubs – (Monaco Government Tourist Bureau’s Le Diamant Rouge which offers members special discounts and opportunities when visiting Monaco, for example), promotions,complimentary subscriptions to member publications: Departures, Deloitte & Touche Review, Sotheby’s Preview, Sotheby’s International Realty Domain and others.


  • A video library of presentations and webinars from some of the most compelling thought-leaders in the luxury arena including fashion, hoteling, fine wines and spirits, jewelry and accessories, travel, cruise lines, private jets, automotive, home furnishing, research, publishing, public relations, consulting, design, corporate identity, web development and branding.
  • More than 130 Conversations with Leaders in Luxury  interviews showcasing c-suite executives and thought leaders in the luxury community on critical issues and trends.
  • An archive of the latest research, reports and whitepapers on how the luxury and best customers are changing.
  • A curated selection of media coverage on the changing state of the luxury and customer.
  • A consolidated directory of members and calendars of events from our chapters worldwide.

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