2017 is shaping up to be a complex year for luxury brands.
After two decades when annual economic growth averaging nearly six percent, Goldman Sachs predicted economic growth for 2017 to be up only slightly more than 2016's 2.5 percent. Bank of America predicted three strait years of modest declines of home value starting in 2017. Factor in European turmoil after the Brexit vote and the U.K.'s special election in June, the unsettling polarization of America in the aftermath of one of the most contested elections in U.S. history and the predictions for the 2017 economy are, if not bleak, at best mixed.
Even so, the top one percent are getting richer and spending at unprecedented rates. The still-anemic spending of the aspirational customer (household incomes up to $300,000) has caused luxury brands to aggressively focus on marketing to their very best customers ($1 million and up liquid).
The “new normal” for the luxury market is growth of 3 percent to 4 percent, and total luxury spending surpassed 1 trillion euros by the end of 2015, led by accelerating sales of luxury cars, hotels and fine art, according to Bain.
Traditional brand loyalty is waning as the best luxury buyers become more discerning and demanding. Online buying and social media continue to challenge brands to be more innovative in their marketing. As the disparity between ‘the haves’ and ‘the have nots’ continues to widen, public pressure on luxury brands to give back and keep a sharp eye on manufacturing, environmental and corporate citizenship practices will continue to increase.
Questions we will address:
In 2017 how have luxury brands reacted?
- How are they reengineering and better integrating their marketing strategies and tactics?
- How are they better serving their best customers?
Join us and a panel of C-Suite executives representing a range of segments of the luxury market on Wednesday, June 14 for a compelling discussion of these important trends.
2017 Mid-Year Temperature Taking The Year So Far, The Year to Come
We are also pleased to announce a special performance by Acute Inflections.
Acute Inflections is a chic NYC based jazz duo of a captivating vocalist and an innovative upright bassist. Their instrumentation may be deceptively simple but they deliver an intoxicating jazzy, funky and sultry sound.
Do please come prepared to weigh in with your own thoughts on 2017 - THE YEAR SO FAR, THE YEAR TO COME.
2017 Mid-Year Temperature Taking The Year So Far, The Year to Come
about the speakers
Bill D’Arienzo
Founder and CEO
WDA Brand Marketing
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Bill D’Arienzo is the founder and CEO of Wm. D’Arienzo Associates, Inc. in Princeton, NJ , helping clients to achieve their brand strategy objectives and business goals; he is also CEO of ApparelAnalytics™ an on-line consumer research service and serves as U.S. strategy advisor for Ambrosetti, the # 1 think tank in Italy & in the top 20 of global business consultancies.
Throughout his 25 years as a consultant, Bill has worked with brands such as Burberry, Brooks Brothers, Geoffrey Beene & Oscar de la Renta, developing brand management strategies for business development. This includes both the retail & wholesale apparel sectors & related industries. He has trained visiting executives from China and Japan & has lectured in India, Spain, China and in other global venues. His approach to creating business opportunities are unique, and measureable and includes projects with Kohl's, Walmart, Tommy Hilfiger & others.
Bill brings hands on business experience and powerful academic credentials to every project. He has been a divisional president, senior marketing executive & business school lecturer & has been featured & quoted in national media including WWD, the LA Times, U.S. News & World Report and The New York Times, providing analysis of retail dynamics, consumer insights & brand strategies. Bill is also a frequent speaker at corporate training forums.
His education includes a B.A. from The Ohio State University, an M.A from CUNY New York and a PhD from The New School for Social Research. He was a Ford Foundation Fellow at Vanderbilt University and a National Endowment for the Humanities Fellow at Princeton University. Bill is also is a lecturer in and the founder of the Brand Management program @ FIT in NYC. His book Lessons in Leadership from George Washington, CEO was published in May 2010. His new book Brand Management Strategies: Luxury & Mass Markets will be published by Fairchild, in late Summer 2016.
Francois-Olivier Luiggi
General Manager
The Pierre
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Francois-Olivier Luiggi was recently appointed General Manager of The Pierre, A Taj Hotel. With over 22 years in the luxury hospitality industry, Mr. Luiggi has extensive experience launching high-end hotels internationally and managing well-known brands catering to the discerning traveler. His prior positions include: General Manager of Langham Place, Fifth Ave (formerly The Setai); Hotel Manager of The Mark Hotel, and Corporate Food & Beverage Training Specialist at Four Seasons, where he spent ten years developing the brand’s culinary teams. Mr. Luiggi also serves as President of the ESSEC USA Alumni Association, his alma mater.
Mr. Luiggi, who is responsible for everything from staffing and guest programming to operations and financial performance at The Pierre, oversees the Taj brand’s flagship international property and plays an integral role in the communication of the corporate brand message throughout North America.
Originally from Corsica, France, Luiggi graduated from ESSEC Business School in France, with a joint MBA in Hotel Management from Cornell University. After completing his studies, Luiggi entered the hospitality world through the Food & Beverage division, quickly rising through the ranks to become the Corporate F&B Training Specialist for the entire Four Seasons brand. While with Four Seasons, Mr. Luiggi opened a total of 19 of the brand’s hotels and resorts, including properties in the Middle East, Europe and Southeast Asia. An internationally-trained hotelier, he speaks fluent English, French and Italian.
Giuliano Iannaccone
Partner and Chair of the International Retail Practice Group
Tarter Krinsky & Drogin
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Giuliano Iannaccone is a Partner in the Corporate and Securities Practice and Chair of the International and Retail Practice Groups. He is a member of the firm's Executive Committee.
Giuliano represents U.S. and non-U.S. companies in a broad spectrum of international and domestic transactions and acts as general counsel for many of his clients. He leads the firm's practice with Italian clients, providing them with legal advice and services in both English and Italian, and also assists U.S. companies interested in doing business in Italy.
Giuliano has represented clients ranging from start-up ventures to large multinational companies in a variety of industries, including furniture, fashion, jewelry, toys, e-commerce, architecture and design, food and beverage, and kitchenware. Highlights of his experience include representing:
- An Italian manufacturer during the start-up phase of its U.S. subsidiary, while acting as outside general counsel of the subsidiary. The U.S. subsidiary of an Italian furniture manufacturer in drafting agreements with local dealers.
- The U.S. subsidiary of an Italian furniture manufacturer in drafting agreements with local dealers.
- A U.S. licensee in negotiating a license agreement with a U.S.-based media and entertainment company for the manufacturing, distribution and sale of consumer products.
- An internationally-known multi-brand retailer in negotiating an agreement with a major U.S. department store chain to open a flagship shop-in-shop.
- A global online fashion retailer in drafting and negotiating a complex logistics services agreement to regulate the high volume of business-to-consumer transactions.
- The U.S. subsidiary of a European company in drafting and negotiating an employment agreement with its chief executive officer.
- An Italian food company in negotiating a complex lease for the company's first retail food establishment in the U.S.
- A global online retailer in auditing and revising the U.S.-specific section of its international website to ensure compliance with U.S. law.
Giuliano is a member of the Association of the Bar of the City of New York and served on its Committee on Foreign and Comparative Law from 2004 to 2006. He is the co-author of L'esercizio d'impresa negli U.S.A., Profili legali e fiscali (Doing Business in the U.S.A., Legal and Tax Aspects), Data Ufficio, 2003. He is also the co-author of Stati Uniti d'America: guida al diritto e alla fiscalità d'impresa (United States of America: Business Law and Tax Guide), IPSOA/Wolters Kluwer, 2012.
Before joining Tarter Krinsky & Drogin, Giuliano was special counsel at a boutique international law firm in New York. Previously, he founded and managed the Iannaccone Law Firm, a boutique practice representing Italian companies and individuals.
Greg Liccardi
Chief Revenue Officer, North America
Elite Traveler
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Energetic and accomplished sales and management executive with broad experience selling multi-media sponsorship programs including TV, mobile, digital, programmatic and print. Talented at selling innovative cross platform and branded content advertising campaigns to high level client and agency contacts.
August 2013 – Present Greater New York City Area.
Lead multimedia sales efforts including digital, programmatic, print, CRM, branded content and events for Elite Traveler and Hotels/Resorts/Spas - Elite Traveler Media Group
Jeff Moore
President
Sub-Zero
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Jeff Moore is married 38 years to his wife Dottie, has 3 children and 2 grandchildren.
He started in the appliance business back in 1977 with Kitchen Aid and Amana. Spent 5 years selling these brands, then went to work for the Zenith Corporation for 13 years from 1982 - 1995. For the last 22 years, Jeff has been affiliated with Sub-Zero/Wolf Corporation.
Jeff likes to play golf and hike in his spare time. He has a passion for the Civil War and Wall Street.
Sarah Long
CMO
Remy Cointreau
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Rémy Cointreau Americas is a wholly owned subsidiary of the Rémy Cointreau Group. The French, family-run Rémy Cointreau Group is a leading operator in the global wine and spirits market with 1800 employees worldwide. The Group, whose origins date back to 1724, is the result of the merger in 1990 of the holding companies of the Heriard Dubreuil and Cointreau families, which controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA respectively. Rémy Cointreau Group has a portfolio of 12 upmarket brands of international renown: Rémy Martin®, LOUIS XIII®, Cointreau®, Mount Gay®, The Botanist®, Metaxa® Greek spirit, St-Rémy® brandy, and Bruichladdich®, Port Charlotte®, Octomore®, Westland® and Domaine des Hautes Glaces® single malt whiskies.
Sarah Long is the Chief Marketing Officer for Rémy Cointreau Americas which includes North, South and Central Americas and is a member of the Executive Management Team. In this role, she is responsible for further elevating the luxury image of the brands while increasing awareness and desirability. She will provide executive leadership and brand management across the Rémy Cointreau Americas portfolio on such brands as Rémy Martin, Cointreau Liqueur, Mount Gay Rum, Bruichladdich Whiskey & The Botanist Gin among others.
Sarah joined Rémy Cointreau in June 2014 as Vice President of Marketing for Cointreau and Spirits, where she successfully led the marketing strategies and growth for the brands.
Prior to joining Rémy Cointreau, Sarah was Vice President & Managing Director for Syncapse, a Digital and Social Media Consulting and Technology Firm. Preceding this, she spent five years at Diageo North America, in New York, as a Director in both the Marketing and Innovation Departments. Previous roles include Marketing Director for the Molson Canadian brand in Canada, and Brand Manager at Procter & Gamble on Cover Girl and Swiffer.