(The Race to Profit - Brick and Mortar OR Online)-Evening Event
If you're a luxury marketer, you can't “travel” anywhere in any medium without hearing some form of the mantra “It's all about experience not stuff.”
The most sophisticated, affluent buyers are ‘thing saturated’ and hungry for something new. Take a hard look at recent coverage, messaging in the business and lifestyle press. In both advertising and public relations, EXPERIENCE is the ethic du jour. Dive deeper and you'll find a less satisfactory definition. Yes, it must be artisanal, bespoke, personalized, warm, intimate without being pushy, unique, rare etc. But what emotion, what feeling, in the minds and hearts of best customers, in every transaction must luxury brands evoke? The comfort and trusting confidence of feeling AT HOME.
On September 19 our speakers Faith Hope Consolo, luminary and game changer of Mahattan commercial real estate (B2B) and Larry Pimentel, visionary and transformer of the luxury cruise world (B2C) will talk about how their approaches to the luxury buyer (corporate or individual) has radically raised the bar and set a new gold standard for each of their industry segments. How? Essentially by creating an ambiance, a way of doing business that consistently and warmly makes their clients feel ‘AT HOME.’ In terms of their personal approach and in terms of the appointments of the physical spaces that they represent.
They'll also share their timely insights into how the luxury market and customer are changing and what they - Faith and Larry - in each of their industry groups, are doing from a best marketing practices perspective to continue to lead the pack.
Don't miss it. Please join us. Confirm soon. Surely will be one of the high points of our 2017 programming.
“AT HOME” ON LAND and SEA: B2B & B2C
about the speakers
Faith Hope Consolo
Chairman- The Retail Group Douglas Elliman Real Estate
Douglas Elliman Real Estate
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An expert in trend-spotting, neighborhood transformations, sales and leasing and all things fashion, Faith Hope Consolo is far more than the Chairman of the Retail Leasing and Sales Division at Douglas Elliman in New York. She’s also a powerful voice in the global community.
It’s no wonder smart investors, entrepreneurs, developers and top-tier fashion icons – such as Cartier, Fendi, Salvatore Ferragamo, Giorgio Armani, Versace, and Saint Laurent – rely on Consolo’s comprehensive expertise for their strategic business positioning, retail planning and prime visibility for the highest reward.
With a far-reaching proficiency as an author, advisor, roundtable leader and speaker, mentor and dealmaker, the Queen of Retail, as Consolo is known, has a keen insight on fashion’s retail landscape, from regional trends and influences, to global shifts and the revitalization of retail corridors domestically and abroad.
A trusted mentor, Consolo is a board member of the national Commercial Real Estate Women’s Network (CREW), for whose New York chapter (CREW New York) she serves as chairman emeritus. Her guiding voice has been embraced by real estate, specialty, economic and service-based organizations, and myriad causes have benefitted from the Faith Hope Consolo Foundation.
Consolo also has shared her insights as a guest instructor at colleges, lecturer for professional organizations and keynote speaker at far-ranging conferences, as well as through her self-authored quarterly compendium on New York City’s real estate industry, The Faith Report, and her popular blog, The Faithful Shopper. Her columns regularly appear in a multitude of publications, and she’s often quoted by, and on-air with, media news front-runners near and far.
Crain’s New York Business rates Consolo as one of New York's 100 Most Influential Women in Business and she’s been profiled by Real Estate Forum as a Woman of Influence annually since 2008. Like no other, Consolo is the go-to source for industry notables and neophytes. Who needs Faith? We all do.
Larry Pimentel
President & CEO
Azamara Club Cruises
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Larry Pimentel is President and CEO of Azamara Club Cruises®, a member of the Royal Caribbean Cruises Ltd. family of cruise lines. Since taking the helm in 2009, he and his team have created a new niche of cruise travel distinguished by Destination Immersion®, meaning longer stays, more overnights and night touring in port cities around the world.
Over a three-decade career, Pimentel has built successful cruise lines and brands while accumulating a unique body of knowledge about affluent travelers and the experiences that appeal to them. Before joining Azamara Club Cruises, he was president and CEO of SeaDream Yacht Club, a privately held luxury yachting company. At Carnival Corp. he served as president and CEO of Cunard Line and Seabourn Cruise Line. He was previously president and CEO of Classic Hawaii, a tour operating company.
His keen insights about the travel marketplace and luxury tastes and trends have made Pimentel an in-demand speaker, writer and educator. He was Distinguished Lecturer at Cornell's School of Hotel Administration and has led marketing seminars for Harvard Business School, Ritz-Carlton Company, Bloomberg and others. He was a founding member of The Luxury Marketing Council in New York, and also has been influential as director and chairman of major travel industry associations.
The cruise brands under Pimentel's leadership have won dozens of “best in class” awards from discerning travelers. At Azamara Club Cruises, the up-market, 686-guest Azamara Journey® and Azamara Quest® have been recognized with best in class, best service, best overall experience and other awards from Travel + Leisure, Conde Nast Traveler and Cruise Critic's Cruisers' Choice Awards. The company also has won top honors from the UK Cruise Critic Cruisers' Choice Awards, including best overall, best dining, best service, best value-for-money and more.
As one of the travel industry's most respected leaders in branding and luxury travel marketing, Pimentel has been honored with a Lifetime Achievement award from Cruise International, and selected as “one of the 25 most influential travel executives in America” and “global executive of the year.”
Larry Pimentel is married and lives with his wife Sandi in Key Biscayne. They have five children.
“AT HOME” ON LAND and SEA: B2B & B2C
about the brands
Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. With more than 7,000 agents, the company operates approximately 110 offices in Manhattan, Brooklyn, Queens, New Jersey, Long Island, the Hamptons & North Fork, Westchester, Greenwich, South Florida, Colorado and California. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 60 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing; Manhattan’s largest residential property manager, Douglas Elliman Property Management with over 250 buildings; and DE Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry.
At Douglas Elliman, we are passionate about delivering exceptional consumer experiences. By offering a complete suite of real estate services, we ensure that we meet our consumers' every need. From sales and rentals, to mortgage, new developments and title insurance, we have experts in every field to guide you skillfully from beginning to the end of your real estate journey.
Douglas Elliman's outstanding track record, unique brand promise, and exceptional agent support system attract top talent, ensuring that our team of experts represents the very best in the industry. At Douglas Elliman, we believe that access to the best and most timely information can dramatically shape our decisions. Today's consumer needs a trusted resource that can separate signal from noise and help them navigate the complex process that real estate has become. With our extensive knowledge in every aspect of the field, and fueled by consumer research and insights, we are the go-to source for information and education.
Our critically acclaimed website, Elliman.com, serves as a singular destination where consumers can search properties throughout the entire New York, South Florida, California, Connecticut, Colorado and New Jersey markets, and access the most current market information as well as comprehensive building and neighborhood guides, among a host of interactive content. As committed to growth and innovation as we are to our consumers, we have launched AskElliman.com, our groundbreaking new web feature that facilitates open communication with consumers, allowing them to tap into the wealth of knowledge from real estate to mortgage financing, to specific neighborhoods, legal, and more.
At Azamara Club Cruises®, the world is your oyster—and this oyster comes with delightfully intimate ships ready to take you to some of the amazing destinations in the world. Our 690-guest club-like ships also take you to ports where larger ships won’t fit, like in the heart of Marseille, Amalfi, and Crete, or even to the doorstep of Bangkok (while other large cruise lines dock a few hours away).
And once you arrive, you’ll discover things in port you won’t find on other ships. Like night. Azamara's exclusive focus on Destination Immersion® means we spend more time in ports than any other cruise line, which gives you more time to fully experience the culture, cuisine, scenery, and people of your destinations. And at the end of the day (or night), you can rest easy knowing you come back to comfortable, inviting accommodations that are second to none.
But no matter where we are in the world, you’ll have everything you need at your fingertips, including a host of unmatched inclusive amenities—such as standard spirits, international beers and wines, gratuities, and an AzAmazing Evenings event—all with our compliments. You’ll also love the feeling of community you won’t find anywhere else, thanks to an attentive and genuinely friendly staff who know your name, tastes and preferences, and a crew who really like to mingle with guests, point out special things at sea and onshore, and go above and beyond your expectations.
Simply put, we’re the voyage for those who love travel.