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How Will Your Affluent Customer Behave in 2013?

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Hot-off-the-Press Data and Trends from the Just-Released 2012 Mendelsohn Affluent Survey

Ipsos Mendelsohn is regarded as one of the country’s leading sources of behavioral data and trend information on the affluent and luxury buyer, with specific psychographic information on buying motivations, media habits, outlook on the future, reaction to recessionary times, etc.

Each year, this research leader produces a major annual survey report and updates its data quarterly which means that its findings and conclusions are both current and relevant, a significant point given the volatility and unpredictability of the luxury consumer in recent times.

The company has compiled its hot-off-the-press data and trend information on the luxury sector for 2012 and will present the report for the first time nationally to Luxury Marketing Council chapters in San Francisco and Las Vegas.

Survey information includes:

• Age, gender, education
• Marital status
• Household & personal income
• Net worth & liquid assets
• Household/family composition
• Occupation, title, industry

Consumer Insights:
• 40 planned life events
• 100 sports/exercise activities
• 100 leisure/entertainment activities
• 130 psychographics
• 150 spending categories
• 1,200 brands

Media Use
• 40 advertising touch points
• 50 categories of mobile apps
• 51 TV genres
• 90 TV networks
• 140 printed publications
• 300 web sites

Please note that this highly-proprietary information is normally only made available, at significant cost, to the Report’s paid subscribers. The information is being made available to Luxury Marketing Council members, without charge.


Stephen Kraus, PhD
SVP, Chief Insights Officer
Audience Measurement Group
Ipsos MediaCT