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How Luxury Brands Can Profit By Recognizing Employees As Best Customers

For 25 years annual, qualitative, c-suite surveys by The Luxury Marketing Council have consistently shown PEOPLE (finding, hiring, compensating, educating, motivating, succession planning for the best and the brightest) as the top issue facing luxury brands.

It's no news that employee turnover, at an all time high, is costly. Replacing employees who quit costs on average 21 percent of their annual pay. The reasons for turnover are often surprisingly simple to understand and address. Connecting with employees, understanding what drives them emotionally and business-wise, actively encouraging and listening to their ideas helps to reduce turnover and has a proven, positive impact on performance and the bottom line.

Recent breakthroughs in human resources technology (now a $14 Billion software business) make it easier than ever to inspire employees and tap their unrealized potential. 

Old-world models of annual performance reviews  and rankings are undergoing radial transformations. Human resources technology, the new enabler, through predictive modeling, other technology innovations and best people management practices, is liberating employee power in ways once only dreamed of.

Please join us and Thomas Serrano, President of Havas Events, George Swisher, Founder of Liirn and Allison Down, Director of People and Talent for General Assembly for a compelling discussion on breakthrough best practices in HUMAN RESOURCES TECHNOLOGY: THE NEW ENABLER.


about the speakers

Cheryl Roubian

Director of Talent, Head of People

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<p>Cheryl Roubian is the Director of Talent, Head of People at Greenhouse Software and a member of the leadership team that helped Greenhouse win the #1 spot in 2017 on Glassdoor’s ‘best places to work’ and introduced the concept of ELTV (Employee Lifetime Value) to measure the ROI of investing in People. Cheryl’s team at Greenhouse is a strategic partner to Greenhouse’s growing business and is dedicated to defining, matching, elevating, and extending the lifecycle of top talent for Greenhouse. Find Cheryl on Twitter and LinkedIn. Build your own winning hiring culture and join the movement with Greenhouse.</p>

George Swisher

Founder of LiiRn

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<p>Former advertising executive with a 20+ year  track record of improving company performance, shifting cultures through change management, and strategic growth for mergers & acquisitions. <br/>Currently founder of LiiRN, an algorithm-based organizational change management software leveraging employee engagement for improved productivity.</p>

Thomas Serrano


Havas Luxe

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A native of Cannes, France, Thomas Serrano graduated from EDHEC in 1998 with a degree in Business and Entrepreneurship.

In 2008, after working in Paris for 10 years at special event agencies Market Place and Le Public Systeme, Thomas founded Havas Luxe, an haute communications agency creating elevated memorable connections.
Fluent in French, Spanish, and English, Thomas has produced events and worked in the luxury industry in Europe, the US, and China.
He has served as a guest speaker at SXSW Interactive, Fashion Institute of Technology, Columbia Business School and NYU. He is also a member of the Luxury Marketing Council and an Executive Board Member of the Luxury Education Foundation.


about the brands

Havas Luxe is a boutique communications agency, under the Havas Group network, that specializes in the branding and marketing of luxury brands and products.
Havas Luxe aims to create meaningful moments that inspire true connections between people and brands through creativity, strategy and innovation.

Clients include: Audemars Piguet, Breitling, Bvlgari, Calvin Klein Fragrance, Dom Pérignon, Elizabeth Arden, Fendi Fragrance, HSBC, Hugo Boss, IWC Schaffhausen, Jaguar, Kering Group, Lazard Frères & Co., Millesima USA, Moët & Chandon, Nespresso, Paco Rabanne, Ralph Lauren Fragrance, Rémy Cointreau, Roger Dubuis, Swarovski, The Row, and Veuve Clicquot.