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Millennials Rising: How the next generation is impacting the luxury market-Evening

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Millennials Rising: How the next generation is impacting the luxury market.

At 86 million strong, Millennials make up the largest population group that the United States has ever seen, accounting for 21 percent of total annual consumer spending of $1.3 trillion.

They are changing the way the world shops, and buys, and consumes and they will continue to as they become the largest spenders in the U.S.

Christine Barton from The Boston Consulting group will provide insights from her exclusive research on Millennials, what makes them tick and how luxury brands can win a great share of spend from this digitally native generation.


Please join us for what promises to be an especially engaging conversation about some of the implications that the rise of the millennial generation has for the luxury market and how some companies are already adjusting their game plans to court the next generation of luxury buyers.

Millennials Rising: How the next generation is impacting the luxury market-Evening

about the speakers

Christine Barton

Senior Partner and Managing Director

Boston Consulting Group

view bio

Christine's industry expertise is in apparel, footwear, accessories, handbags, personal care, specialty retail, and Private Equity. Her topic expertise is growth / topline turnaround, customer insights, positioning, branding, new product development, customer experience, retail pricing and promo effectiveness, and marketing effectiveness:

  • Industry expertise
    • 14 years serving apparel, footwear, handbag, and accessories and specialty retail CEOs and executive teams
    • Expert in Private Equity with 80 due diligences in past nine years and extensive work in portfolio / mid-sized companies
    • Experienced in women's, men's, children's apparel; women's, men's and children's non-athletic footwear; accessories, fine jewelry, handbags; denim, intimate apparel, casual wear, underwear, surf and skate, plus-size
  • Apparel, fashion and luxury
    • Expert in apparel, footwear, accessories and handbags
    • Expert in women's, men's, and young adult/teen; experienced in juniors and children's
    • Experienced across good, better, premium, best and luxury price points and channels
    • Experienced across bottoms, tops, molded and technical product, accessories, footwear, and handbags
    • Expert in specialty retail and department stores; experienced in mass, off-price, club, online, and catalog
  • Strategic planning in apparel, fashion and luxury
    • Operating model, structure, staffing, activities, roles and responsibilities and functional capabilities building
    • Board-level turn-arounds
    • Organic growth in U.S., EMEA, China
    • Strategic planning and capability build
    • 100-day planning
    • Brand / banner demand-centric growth
    • Investor-centric growth and corporate TSR strategy
  • Insights and Marketing capabilities
    • 2016, 2015, 2014 Marketing benchmarking women's apparel, specialty retail, department stores, brands
    • 2015, 2008-09 Customer Insights benchmarking 135+ enterprises
    • 2016 Pricing function benchmarking 50 specialty retailers
    • Interim head of Consumer Insight function for $3B global apparel and sporting equipment brand
    • Marketing PMI in retail
    • Marketing effectiveness in dep't store with $1.4B budget, luxury department store, apparel specialty retail portfolio company
  • BCG Leadership roles
    • Former global lead, Specialty retail and department stores topic (6 years)
    • Current co-lead North America, Apparel and Fashion practice
    • Current North American lead, Luxury topic
    • Current North American leadership, Consumer PE
    • Current Board Advisor, BCG's Center for Customer Insight
    • Author of numerous articles on and extensively quoted in the press

Christine has focused on growth and insights-led topline turnaround in her 17 years at BCG. She is a Board member of Yale's Center for Customer Insight and Barkley, the largest employee-owned advertising agency in the US as well as CEW. Christine joined The Boston Consulting Group fulltime after earning a law degree from Yale. She holds a Masters from Oxford University where she was a Rhodes Scholar, after she graduated from the University of Texas at Austin.

Millennials Rising: How the next generation is impacting the luxury market-Evening

about the brands

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy.

They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Their customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that their clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results.

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