A NEW PARADIGM OF SHOPPING: More Profitably Marketing to Web-enabled Buyers
Mark Twain once observed, “Reports of my death have been greatly exaggerated.” In the same spirit, many retailers are strategically leveraging technology and ecommerce to refute predictions of the death spiral of brick and mortar. Read More
FIVE WOMEN DRIVING LUXURY BRANDS
GLOBAL LUXURY: A multibillion-dollar industry propelled by female purchasing power, used to be a notably male-dominated industry, creatively and commercially. Read More
Out-of-The-Box, Pushing-the-Envelope Partnerships Between Luxury Brands
In today's competitive world, the power of partnerships to win marketing exposure and leverage new distribution channels is not only smart but essential. Collaborations give luxury brands a way to grow business, acquire new customers, and reach new market segments. Read More
The Hidden World of Insurance
THE NEW LUXURY BRANDING: Challenges and Threats
It used to be the aura of luxury brands was enough to guarantee the loyalty and repeat business of the world’s most affluent, sophisticated customers. Now it's just the price of admission. Read More
The Luxury of Wellness
By 2030, all the baby boomers will have passed age 65 to enter a very non-retiring retirement. For this community it’s not about knowing, affording, understand and having the best things. Read More
A Special Conversation with Kathy McShane