The Magic's in the Logic: Breaking into the Black Box of Brand Value
Whether creating it, capturing it, communicating it or measuring it, the value that brands deliver to their customers and to themselves can sometimes appear to operate according to unknowable rules. Read More
Growing Brands Online
Some of the most efficient methods brands can use to increase brand recognition and online sales are also some of the easiest to implement. Read More
Checking The Pulse of the American Shopper
From a retail perspective, it’s hard to find numbers or analysis of the past year without also finding the word “cautious” in close proximity. Holiday spending for 2014: Cautious. Consumer attitude from recent gasoline price drops: Cautious. Outlook for 2015…. You get the picture. Read More
New Dimensions in Storytelling
Innovations in Retail Design Utilizing New Media to Radically Change the Way Luxury Brands Engage and Delight Their Customers Read More
THE NEW PUBLIC RELATIONS
Insights Into A Management Discipline You Can Use Read More
BEST PRACTICES IN HIGH TOUCH MARKETING
How Human Touch and Smart Technology Can Transform the Customer Experience When researchers talk to the most affluent, sophisticated buyers of luxury products and services and ask what is of paramount value to them, what’s their reply? Read More
