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22
Jul

The Magic's in the Logic: Breaking into the Black Box of Brand Value

Whether creating it, capturing it, communicating it or measuring it, the value that brands deliver to their customers and to themselves can sometimes appear to operate according to unknowable rules. Read More

14
Jul

Growing Brands Online

Some of the most efficient methods brands can use to increase brand recognition and online sales are also some of the easiest to implement. Read More

7
Jul

Checking The Pulse of the American Shopper

From a retail perspective, it’s hard to find numbers or analysis of the past year without also finding the word “cautious” in close proximity. Holiday spending for 2014: Cautious. Consumer attitude from recent gasoline price drops: Cautious. Outlook for 2015…. You get the picture. Read More

25
Jun

New Dimensions in Storytelling

Innovations in Retail Design Utilizing New Media to Radically Change the Way Luxury Brands Engage and Delight Their Customers Read More

23
Jun

THE NEW PUBLIC RELATIONS

Insights Into A Management Discipline You Can Use Read More

4
Jun

BEST PRACTICES IN HIGH TOUCH MARKETING

How Human Touch and Smart Technology Can Transform the Customer Experience When researchers talk to the most affluent, sophisticated buyers of luxury products and services and ask what is of paramount value to them, what’s their reply? Read More