NO PLACE LIKE HOME: Best Marketing and Selling Practices Targeting 'Best Customers'
For luxury marketers the cliche "there's no place like home" these days has a special resonance as spending on all things 'luxury home' rises steadily to the top of the charts. Read More
GLOCAL: THINKING GLOBAL, ACTING LOCAL
Profiting by Better Targeting Best Customers Internationally, Nationally, Regionally, Locally The slogan "Think global, act local" is attributed to David Bower, founder, circa 1969, of Friends of the Earth. Read More
The Power of Digital
The power of digital is growing and consumers are dramatically changing their purchasing behaviors, but luxury brands aren't following at the same pace. Read More
The Importance of Good Listening and Conversation
Building a Luxury Brand in a Digital World
Three Imperatives for Connecting with Today's Consumers Read More
Influencing the Influencers III
Inside the Private World of Those Who Serve the Ultra-Wealthy Read More
TWO HEADS ARE BETTER THAN ONE- THE PROCESS OF COLLABORATIONS, PARTNERSHIPS AND CONTENT GENERATION
The Process of Collaborations, Partnerships and Content Generation Read More
LUXURY OF THE SENSES
Decades 5 Napa Valley "Unleash Your Inner Leprechaun" Read More
Building Brand Loyalty Online and Increasing Sales
It’s no secret that online sales are taking a sizable market share away from offline sales, especially among millenials, who do more online shopping than they do offline. Read More