New York
"Place-Making:" Crafting an Unforgettable Luxury Brand Experience-Evening
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"Place-Making" is not just about brick and mortar. It is also about the virtual store and a "Place" in the mind and heart of the buyer. Whether "the conversation" with the best customer starts at the shopping center or store, or through social media or e-commerce, or through every facet of advertising and promotion, the best luxury brands create environments that connect emotionally, deeply and make the guest feel right at home.
Ken Nisch, Chairman, JGA Inc. (whose clients include Disney, Godiva, Whole Foods, Sleep Number, Museum of Art and Design, Shinola and Trina Turk) will focus on how luxury brands can emotionally engage the most sophisticated buyers by enlivening and reinventing the retail experience. Luxury marketers can heighten success through visual storytelling, technology, touch points such as scent and sound and elements such as finishes, fixtures, propping and lighting. Please join us to explore how "Place-Making" can transform the shopping experience by providing the ultimate, branded, luxury environment and experience.
Ken will talk about:
- How the buying experience is enhanced by context, content and customers.
- How to develop and cultivate an emotional connection with your customers.
- How technology can dramatically add to visual storytelling.
- How luxury brands leverage their best customers' rapidly growing interest in bespoke experiences.
Please join us on May 10 as we explore the concept of "Place-Making" and how to craft an Unforgettable Luxury Brand Experience.
"Place-Making:" Crafting an Unforgettable Luxury Brand Experience-Evening
about the speakers
Ken Nisch
Chairman
view bio
As the Chairman of JGA, Ken Nisch has focused his efforts developing branded environments and consumer strategies, working with clients including Sundance, Allen Edmonds, Blue Nile, Sleep Number, Disney, Trina Turk, Shinola, Museum of Arts and Design, Whole Foods Market; and internationally for Godiva, Cacau Show, Luminance, Grupo Cortefiel, and Tata International, among others. JGA specializes in branded environments and does so across a variety of venues including entertainment, attraction, and of course, traditional retail.
Mr. Nisch became Chairman in 1995. His responsibilities include project strategy and serving as client liaison. Nisch's knowledge and entrepreneurial insights into the consumer are integrated into conceptual development and strategic image positioning for retail operators, manufacturers and brand marketers.
Mr. Nisch has been inducted into the Retail Design Institute Legion of Honor, recognizing his outstanding career achievement in the field of retail design. He has also been named as a “Retail Luminary” by Design:Retail Magazine, considered to have demonstrated “unparalleled creative excellence.” Nisch was also presented with the Retail Leadership Award at the Asia Retail Congress in Mumbai.
Mr. Nisch has also served on the Advisory Board for the College for Creative Studies (Detroit), Design:Retail Magazine, the Association for Retail Environments, the KBIS Innovative Showroom Advisory Board, and serves as a Board Director to private and public retail companies. He has presented at a number of the world’s leading design/retail conferences including the National Retail Federation Big Show, GlobalShop, EuroShop (Germany), the International Retail Design Conference, In-Store Asia (India) and ReDesign (Brazil).