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Scentsitivities, Signals, Subtleties and Strategies for Effective Communications

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Developing a consistent image and message through your “Personal Brand” encompasses integrating all of the five senses - Sight, Smell, Taste, Touch, and Sound.

At our inaugural event in the Intersections Series, we are looking forward to a fun and interactive experience with three market leaders talking about how trending, styling, awareness of the senses and other factors contribute to effective communications.

What and How one communicates to sells their personal brand or a luxury product or service is about much more than words. Vocal and non-verbal aspects of message are responsible for 93 percent of its effectiveness.

Listening is another critical component of effective communications. Listening means having a conversation (actually paying attention to, and hearing, what the other person is saying), not merely talking when the other person stops talking. A message MUST be connected to what the other person is saying in order to develop and maintain a “relationship”.

The how do you sound or audible part of a message must support and complement one's words in order to deliver credible and authentic communications in all media.

Developing a consistent image and message through your “Personal Brand” encompasses integrating all of the five senses - Sight, Smell, Taste, Touch and Sound.



Becker Chicaiza, Creator of Becker Salon, has been captivating clients with his artistry and talent for nearly 20 years, evolving as a top colorist, stylist and trendsetter in the region. He is known for his innate ability and flair for giving clients a look that flatters their natural beauty. Always at the forefront of the latest trends, techniques and styles, Becker has traveled regularly to fashion and beauty capitals of the world, such as Paris, London, Madrid and Rome, to study with renowned industry innovators. He was one of the first to bring Balayage French highlighting and L’Oréal’s INOA, Innovation No Ammonia, to Greenwich. He has a prominent presence each year at Fashion Week in Manhattan where he has styled the hair of runway models of top designers, including Zac Posen, Gwen Stefani and more. Becker brings passion and joy to his art from the initial consultation to the finished look.
Peggy Bud, Founder of Speaking Skillfully, is a licensed and certified speech-language pathologist and certified school administrator. She coaches and provides group training on all aspects of effective business communication. She also writes and speaks about gender differences and unconscious bias in the workplace.

Peggy uses her knowledge of how people learn and process information along with her background in communication when coaching, consulting and training business professionals. She teaches clients effective communication skills and strategies, helping them to successfully communicate with their clients, customers and colleagues.
She believes that employees’ communication skills are a company’s most powerful tool, directly impacting its bottom-line. Breakdowns in communication lead to misunderstandings and misinterpretations that can be costly. She helps clients to understand all attributes of communication; only then do speakers or writers send clear and memorable messages. Words alone account for less than less than ten percent of any message. Vocal and non-verbal components must support a person’s words to avoid breakdowns in communication.

Peggy has a Bachelor of Science degree from Indiana University and a Master of Science degree from Southern Connecticut. She is a licensed and certified Speech/Language Pathologist. She has a 6th year Certificate in Educational Leadership from Southern Connecticut State University and is a licensed School Administrator.
Peggy speaks and provides training related to communication differences: bridging the gender divide. Having a clearer understanding of these differences will lead to more effective communication in the workplace. Effective communication results in
improved productivity, better client relationships and increased customer satisfaction. Peggy has also written policies and procedures, educational materials and children’s stories. Her motto is “It’s more than what you say; it’s how you say it.”

Sue Phillips, President and CEO of Scenterpriseshas had a distinguished career in the Cosmetic and Fragrance Industry, and has held senior positions at Elizabeth Arden, Lancôme, Paris and Tiffany & Co., where as Vice President of Marketing, she developed and launched the first Women’s and Men’s Fragrances, TIFFANY and TIFFANY FOR MEN throughout USA and International Markets.
Sue formed Scenterprises, a global marketing and branding company in 1990, and has developed innovative fragrances for companies, including Avon, Banana Republic home products, Bath & Body Works, Burberry, Trish McEvoy, Origins and others.   The Company presents Custom Perfume Seminars & Workshops and multi-sensory events for Corporate Teambuilding, Customer Appreciation Programs, Bridal Events and Perfume Parties. These are interactive, innovative, informative and creative and‘SCENTERTAINING’; and listed as one of the BEST places to create your OWN perfume by CBS. Sue is the founder of THE SCENTARIUM, New York City’s newest perfumery where celebrities and Fortune 500 clients have booked creative ‘experiences’.
Celebrity clients such as Jamie Foxx, Katie Holmes, Rapper Won-G Bruno, Zendaya, Snooki & JWoww, event and wedding planners and others have created custom scents with Sue.
Recently, Scenterprises helped Lincoln Navigator to launch their 2018 Navigator series with an interactive multisensory event at the South Street Seaport in New York City. The Company developed a unique FRAGRANCE bar to help guests determine their car model, color and interior texture preferences.
Sue has been the Spokesperson for P&G’s Downy Infusion and is a compelling Speaker and Presenter on the magical and mysterious world of Scent at Industry Expos, Luxury Marketing Council, HBA Global Expo, Household Cleaning Products Conference, American Express/Zurich Financial, The National Arts Club, Manhattan Chamber of Commerce and other events.  Sue has written articles and blogs for beauty and lifestyle magazines,  interacted with Sales, Marketing and Evaluation teams and has cross-trained in all areas of the Cosmetics and Fragrance Industry.
Sue regularly appears on TV and is also the Adjunct Professor of Fragrance Development at LIM College. She is an expert in all aspects of fragrance development, sales, marketing, positioning, promotions and the exciting world of scent in personal care, home environment and digital scent technology.


Horseneck Wines & Liquors Exclusive Beverages Sponsor of The Luxury Marketing Council of Connecticut-Hudson Valley.