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THE NEW SPECIAL EVENTS: How Deepening THE Experience Can Drive Loyalty And Educate The Best Customer

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There’s a Grand Canyon of difference between old world ‘event’ marketing and The New Special Events.

The most notable being that experiential special events:

-Focus on educating the best customers about products or services rather than venue, food or networking

-Create a deep connection and inspire customers as ambassadors to tell great stories about the brand

-Seamlessly weave and fully integrate digital activation and social media with every facet of the marketing mix to leverage user generated content and participation

-Connect more intimately and deepen the brands relationship with customers and inspire them to buy

-Offer a true user-focused, memorable experience rather than a brand “look at me” moment

-Generate media coverage that showcases the brand as a thought leader in the eyes of the best customers

-Deliver much more effectively all of the traditional benefits of traditional ‘event’ marketing including:



     +Increased Loyalty


     +Interaction and increased purchase

     +Cherished memories and word-of-mouth brand ambassadors


Recent surveys by The Luxury Marketing Council show that more luxury brands are investing a greater portion of their marketing budgets in experiential special events.  And Event Marketing Institute research says 96 percent of people who participated in a "New Special Event" feel more positively about and are more inclined to buy the brand, with a solid 54 percent actually buying. 

Please join us for a compelling exploration of the ‘ins and outs’ of THE NEW SPECIAL EVENTS: How Deepening THE Experience Can Drive Loyalty And Educate The Best Customer and how this important strategy can better surprise and delight your best customers and drive more revenues to your brand’s bottom line.

THE NEW SPECIAL EVENTS: How Deepening THE Experience Can Drive Loyalty And Educate The Best Customer

about the speakers

Andrea Freeman

Founder & Principal Designer of Andrea Freeman Events

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For over a decade Andrea Freeman Events has created extraordinary celebrations around the globe for a diverse set of clients that have included private individuals, socialites, and red-carpet celebrities.  Highly sought-after and in-demand, Andrea is more than just a full-service event planner – she partners with her clients to not only turn their dreams into reality but exceed their expectations.  She listens, responds, inspires, and creates events that strike the perfect balance between approachability and luxury.  She has her finger on the pulse of the latest trends in food, décor and entertainment, always focusing on the personalized details that make each event a one-of-a-kind experience.  Her expertise and creative enthusiasm are why she enjoys such a loyal following among her clients.

Elsea Douglas & Sadiki Pierre

Singer & Bassist, Acute Inflections

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Acute Inflections, NYC’s latest contribution to jazz, is a chic duo of singer Elasea Douglas and bassist Sadiki Pierre. They started performing together in 2013 and their intoxicating jazzy, funky and sultry sound is perfect for cocktail hour or dinner. They have entertained guests at hundreds of galas, weddings and corporate events and their clients include Nasdaq, ESPN and Saks Fifth Avenue. Since they are both artistic and business savvy, they are a unique and invaluable resource on how to create a magical experience at your next event.

Steve Paster

President of Alpine Creative Group

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Steve Paster is the founder and President of Alpine Creative Group. For over 30 years, Alpine Creative Group has been an industry leader in artisan printing on luxury papers. The company, with offices in both New York City and West Palm Beach, works with a wide range of clients, including celebrities, businesses and non-profits to create a variety of printed materials, from custom invitations to distinctive logos and branding materials to unique social stationery. A few of the bold face names on their client list include Serena Williams, Michael Jordan, Alex Rodriguez, Pharrell, The University of Miami and The Breakers.

Known for a wide range of projects and initiatives, Steve is the immediate Past-President of the New York Chapter of the International Live Events Association. Under his leadership, membership increased by almost 50% and an innovative breakfast seminar series was developed and nominated for one of the organization’s prestigious awards.

In 2017 Steve was inducted into the Biz Bash Hall of Fame for his decades of work and leadership in the event industry, and Alpine Creative Group, in conjunction with celebrated event planner and designer Michael Cerbelli, won the ILEA 2017 Esprit Award for Best Print Marketing/Design Collateral. 

A graduate of Harvard Business School, Steve is also a consultant specializing in the unique needs of small businesses, with clients in the U.S., France and Africa. He has spoken at dozens of conferences and panels including Engage!, the luxury wedding summit. Steve has served on numerous non-profit and advisory boards, including the Harvard Kennedy School, and is a founding board member of Gilda’s Club of northern New Jersey. He also founded and volunteered at a martial arts academy in the South Bronx. Steve has three children and lives with his wife Erika and their cat.