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Three Components of Prestige Brands

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Renowned luxury author and Executive Vice President of Frederic Fekkai, JP Kuehlwein, will discuss why and how some brands are created more equal than others.  JP will draw from his book Rethinking Prestige Branding which includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla.  Cocktails and Networking before and after the event.

Pella Showroom at The Merchandise Mart

Three Components of Prestige Brands

about the speakers

JP Kuehlwein

Executive Vice President

Frédéric Fekkai

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Jan-Patrick (JP) Kuehlwein is co-author of the book “Rethinking Prestige Branding: Secrets of the Ueber-Brands” and Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator and hair care brand.  He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation - Premium Consumer, spearheading Procter & Gamble's capability and business development in the premium brand space.  

A graduate of the Ecole Supérieure de Commerce, Reims (France), Reutlingen University (Germany) and  Lancaster University (UK), JP is regularly involved in lecturing, consulting workshops and public speaking. He is a member of the Industry Advisory Board, Executive Mentor, and guest lecturer for the Master's Program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) in New York City and a member of the CMO Council and the Marketing Science Institute (MSI) in Boston.

Three Components of Prestige Brands

about the brands

Fekkai - Decadently luxurious hair care products with a sexy French twist. Imagined by the iconic Frederic Fekkai, hair stylist celèbre and perfected in his fabulous salons from New York to St. Barth’s