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True Luxury Global Consumer Insight

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The Boston Consulting Group has consistently been thought leaders and unrivaled forecasters of how the ever-shifting global luxury market and customer are changing and, based on Council member reviews, one of the most popular Council presenters and partners.

Their latest research, the "True Luxury Global Consumer Insight" report is based on a BCG-proprietary study done in collaboration with Altagamma, an Italy-based foundation that promotes the Italian luxury industry and Italian culture and counts many top brands (including Gucci, Fendi, and Bottega Veneta) as its members.  For the study, BCG interviewed 10,000 luxury consumers from 10 countries (Italy, France, UK, Germany, US, Japan, China, Brazil, South Korea and Russia) in November 2014.  

The report answers key questions including: 
  • Where growth in luxury will come from?
  • Which luxury consumer segments will drive growth?
  • What it will take to win the luxury consumer?
It also examines key luxury consumer segments by country, how to best reach them, and what luxury products they buy. 

Please join us for a provocative presentation and lively moderated conversation with bottom-line implications about the future of luxury brands, the best customer and what’s on the horizon for luxury marketers seeking to engage them more creatively.