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True Luxury Global Consumer Insight

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The Boston Consulting Group has consistently been thought leaders and unrivaled forecasters of how the ever-shifting global luxury market and customer are changing and, based on Council member reviews, one of the most popular Council presenters and partners.

Their latest research, the "True Luxury Global Consumer Insight" report is based on a BCG-proprietary study done in collaboration with Altagamma, an Italy-based foundation that promotes the Italian luxury industry and Italian culture and counts many top brands (including Gucci, Fendi, and Bottega Veneta) as its members. For the study, BCG interviewed 10,000+ luxury consumers from 11 countries (Italy, France, UK, Germany, US, Japan, China, Brazil, South Korea, Middle East and Russia) and published updated findings in January 2016.

Their latest research, the "True Luxury Global Consumer Insight" report is based on a BCG-proprietary study done in collaboration with Altagamma, an Italy-based foundation that promotes the Italian luxury industry and Italian culture and counts many top brands (including Gucci, Fendi, and Bottega Veneta) as its members. For the study, BCG interviewed 10,000+ luxury consumers from 11 countries (Italy, France, UK, Germany, US, Japan, China, Brazil, South Korea, Middle East and Russia) and published updated findings in January 2016.

Our discussion will focus on the follow topics

Anticipated growth trends in luxury across various channels, demographics, categories and regions; updated insights on how best to reach these consumers, and the anticipated increase or decrease on the products and services they buy. The discussion will also include perspective on what it will take to win in the future given the trajectory of these trends.Explore the impact that digital has on the omni channel within the luxury sector and its impact on consumer behavior, customer journey, business model, and organizational structure.Fashion 2035: A forward look on how disruptive dynamics will change the way fashion and apparel is bought and sold. A detailed look into behavior, technology product and distribution. We will also explore the impact that these trends have on the way executives should be thinking about their long term growth strategies, investment priorities, and M&A agendas.

Please join us for a provocative presentation and lively moderated conversation with bottom-line implications about the future of luxury brands, the best customer and what’s on the horizon for luxury marketers seeking to engage them more creatively.

True Luxury Global Consumer Insight

about the speakers

Christine Barton

Senior Partner and Managing Director

Boston Consulting Group

view bio

Christine's industry expertise is in apparel, footwear, accessories, handbags, personal care, specialty retail, and Private Equity. Her topic expertise is growth / topline turnaround, customer insights, positioning, branding, new product development, customer experience, retail pricing and promo effectiveness, and marketing effectiveness:

  • Industry expertise
    • 14 years serving apparel, footwear, handbag, and accessories and specialty retail CEOs and executive teams
    • Expert in Private Equity with 80 due diligences in past nine years and extensive work in portfolio / mid-sized companies
    • Experienced in women's, men's, children's apparel; women's, men's and children's non-athletic footwear; accessories, fine jewelry, handbags; denim, intimate apparel, casual wear, underwear, surf and skate, plus-size
  • Apparel, fashion and luxury
    • Expert in apparel, footwear, accessories and handbags
    • Expert in women's, men's, and young adult/teen; experienced in juniors and children's
    • Experienced across good, better, premium, best and luxury price points and channels
    • Experienced across bottoms, tops, molded and technical product, accessories, footwear, and handbags
    • Expert in specialty retail and department stores; experienced in mass, off-price, club, online, and catalog
  • Strategic planning in apparel, fashion and luxury
    • Operating model, structure, staffing, activities, roles and responsibilities and functional capabilities building
    • Board-level turn-arounds
    • Organic growth in U.S., EMEA, China
    • Strategic planning and capability build
    • 100-day planning
    • Brand / banner demand-centric growth
    • Investor-centric growth and corporate TSR strategy
  • Insights and Marketing capabilities
    • 2016, 2015, 2014 Marketing benchmarking women's apparel, specialty retail, department stores, brands
    • 2015, 2008-09 Customer Insights benchmarking 135+ enterprises
    • 2016 Pricing function benchmarking 50 specialty retailers
    • Interim head of Consumer Insight function for $3B global apparel and sporting equipment brand
    • Marketing PMI in retail
    • Marketing effectiveness in dep't store with $1.4B budget, luxury department store, apparel specialty retail portfolio company
  • BCG Leadership roles
    • Former global lead, Specialty retail and department stores topic (6 years)
    • Current co-lead North America, Apparel and Fashion practice
    • Current North American lead, Luxury topic
    • Current North American leadership, Consumer PE
    • Current Board Advisor, BCG's Center for Customer Insight
    • Author of numerous articles on bcgperspectives.com and extensively quoted in the press

Christine has focused on growth and insights-led topline turnaround in her 17 years at BCG. She is a Board member of Yale's Center for Customer Insight and Barkley, the largest employee-owned advertising agency in the US as well as CEW. Christine joined The Boston Consulting Group fulltime after earning a law degree from Yale. She holds a Masters from Oxford University where she was a Rhodes Scholar, after she graduated from the University of Texas at Austin.

Robbin Mitchell

Partner and Managing Director

Boston Consulting Group

view bio

Robbin Mitchell is a Partner and Managing Director at The Boston Consulting Group, and a core member of the retail and operations sectors focused on apparel, fashion, and luxury clients. She has spent the last 20 years working directly in the retail industry amassing deep multi brand, multi channel experience across wholesale, retail, ecommerce and international. Key areas of expertise include omni-channel and brand growth strategy, international expansion, supply chain, retail store development and operations, and licensing.

Ms. Mitchell spent 14 years at Ralph Lauren holding numerous senior level executive positions including VP Polo Brands, SVP Supply Chain Integration, SVP Chief of Staff, and Chief Operating Officer at Club Monaco, a wholly owned division of Ralph Lauren where she managed global business operations across US, Canada, Europe, and Asia.

In addition, Ms. Mitchell served as SVP Global Logistics for GFT USA, a multi-brand European luxury fashion company with direct accountability for domestic warehouse operations, supply chain, manufacturing and production planning.

Ms Mitchell began her career working as a mergers & acquisitions analyst at Lehman Brothers, and then as a management consultant at The Boston Consulting Group and McKinsey & Company focused on the apparel luxury and retail sectors.

Ms. Mitchell earned a Bachelor of Arts degree in Political Science from Stanford University and her MBA from Harvard Business School.

She is currently on the Board of Directors of REISS International and The Children's Cancer & Blood Foundation.

True Luxury Global Consumer Insight

about the brands

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy.

They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Their customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that their clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results.

Founded in 1963, BCG is a private company with 74 offices in 42 countries. For more information, please visit www.bcg.com