The Boston Consulting Group have consistently been thought leaders and unrivaled forecasters of how the ever-shifting global luxury market and customer are changing and, based on Council member reviews, one of the most popular Council presenters and partners.
Their latest research, the "True Luxury Global Consumer Insight" report is based on a BCG-proprietary study done in collaboration with Altagamma, an Italy-based foundation that promotes the Italian luxury industry and Italian culture and counts many top brands (including Gucci, Fendi, and Bottega Veneta) as its members. For the study, BCG interviewed 10,000+ luxury consumers from 11 countries (Italy, France, UK, Germany, US, Japan, China, Brazil, South Korea, Middle East and Russia) and published updated findings in January 2016.
Their discussion will focus on the following topics:
1. Anticipated growth trends in luxury across various channels, demographics, categories and regions; updated insights on how best to reach these consumers, and the anticipated increase or decrease on the products and services they buy. The discussion will also include perspective on what it will take to win in the future given the trajectory of these trends.
2. Explore the impact that digital has on the omni channel within the luxury sector and its impact on consumer behavior, customer journey, business model, and organizational structure.
3. Fashion 2035: A forward look on how disruptive dynamics will change the way fashion and apparel is bought and sold. A detailed look into behavior, technology product and distribution. We will also explore the impact that these trends have on the way executives should be thinking about their long term growth strategies, investment priorities, and M&A agendas.
They will also discuss:
Luxury trends for the next 10 years:
· A forward look at the growth trends in luxury will reveal how the future drivers of growth over the next 10 years will fundamentally differ from the growth drivers experienced during the past decade. Our perspective will be shared on the impact across geographies, channels, and consumer buying behaviors
· Personalization will be one of the most important and closely watched trends over the next few years, and will have a seismic shift across the landscape of consumer facing brands. Most success has come from tech companies or digital natives who have successfully integrated advanced digital technologies and proprietary customer data. However, few luxury brands have been able to crack the code to profitably personalize at scale. Our discussion will explore the key pillars to overcome these hurdles, and explore the challenges that luxury brands face particularly in their quest to bring the human element to digital, customization and personalization.
Please join us for a provocative presentation and lively moderated conversation with bottom-line implications about the future of luxury brands, the best customer and what’s on the horizon for luxury marketers seeking to engage them more creatively.
Don't miss it. Please join us. Confirm soon. Surely will be one of the high points of our 2017 programming.
True Luxury Global Consumer Insight
about the speakers
Robbin Mitchell
Partner and Managing Director
Boston Consulting Group
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Robbin Mitchell is a Partner and Managing Director at The Boston Consulting Group, and a core member of the retail and operations sectors focused on apparel, fashion, and luxury clients. She has spent the last 20 years working directly in the retail industry amassing deep multi brand, multi channel experience across wholesale, retail, ecommerce and international. Key areas of expertise include omni-channel and brand growth strategy, international expansion, supply chain, retail store development and operations, and licensing.
Ms. Mitchell spent 14 years at Ralph Lauren holding numerous senior level executive positions including VP Polo Brands, SVP Supply Chain Integration, SVP Chief of Staff, and Chief Operating Officer at Club Monaco, a wholly owned division of Ralph Lauren where she managed global business operations across US, Canada, Europe, and Asia.
In addition, Ms. Mitchell served as SVP Global Logistics for GFT USA, a multi-brand European luxury fashion company with direct accountability for domestic warehouse operations, supply chain, manufacturing and production planning.
Ms Mitchell began her career working as a mergers & acquisitions analyst at Lehman Brothers, and then as a management consultant at The Boston Consulting Group and McKinsey & Company focused on the apparel luxury and retail sectors.
Ms. Mitchell earned a Bachelor of Arts degree in Political Science from Stanford University and her MBA from Harvard Business School.
She is currently on the Board of Directors of REISS International and The Children's Cancer & Blood Foundation.
Sarah Willersdorf
Partner
Boston Consulting Group
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Sarah Willersdorf is a Partner and Managing Director at the New York office of BCG and the global topic lead for Luxury, Fashion, and Beauty within BCG. She advises CEOs and leadership teams across a range of topics surrounding growth, including branding transformation, marketing effectiveness, international expansion, and more. Willersdorf serves on the Board of Governors for Cosmetics Executive Women,
Sarah, lead FIT students in the development and analysis of the 2015 Global Luxury Consumers survey for their “future of Luxury’ Capstone project.
True Luxury Global Consumer Insight
about the brands
The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy.
They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Their customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that their clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results.
Founded in 1963, BCG is a private company with 74 offices in 42 countries. For more information, please visit www.bcg.com