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Virtual Reality and How to Get It Right

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Virtual Reality, an emerging technology once reserved for the video-game generation, is fast becoming a profitable channel for the most innovative luxury marketers. 


Using the benefits of recreating close-to-reality experiences, early adopters like Christian Dior, Yves Saint Laurent, TopShop, Volvo and North Face are already leveraging Virtual Reality to better engage, surprise and delight their most sophisticated customers.


Luxury brands that have added this new channel to their marketing mix are gaining a competitive advantage over their more cautious counterparts and are profiting by:

  • More powerfully and intimately engaging the 86 million Millennials and the most tech-savvy of the 80 million Boomers.
  • Providing "a-close-to-reality" 360 degree experience of luxury products and services.
  • Delivering a dramatically more engaging interaction, inspiring more best customers to buy online more quickly.
  • Adding another digital channel, distinguishing themselves from competitors.
  • Integrating Virtual Reality into the entire brand experience and marketing mix, luxury brands are more effectively involving best customers who typically account for as much as 70 percent of sales.
  • Using this technology, luxury brands can better deliver personalized content, their brand message and more powerfully reach their best customers real-time, in their homes, on-demand.

Please join us for an in-depth presentation by Thomas Serrano, President, Havas Events North America exploring how luxury marketers can best leverage Virtual Reality.

Virtual Reality and How to Get It Right

about the speakers

Thomas Serrano


Havas Luxe

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A native of Cannes, France, Thomas Serrano graduated from EDHEC in 1998 with a degree in Business and Entrepreneurship.

In 2008, after working in Paris for 10 years at special event agencies Market Place and Le Public Systeme, Thomas founded Havas Luxe, an haute communications agency creating elevated memorable connections.
Fluent in French, Spanish, and English, Thomas has produced events and worked in the luxury industry in Europe, the US, and China.
He has served as a guest speaker at SXSW Interactive, Fashion Institute of Technology, Columbia Business School and NYU. He is also a member of the Luxury Marketing Council and an Executive Board Member of the Luxury Education Foundation.

Virtual Reality and How to Get It Right

about the brands

Havas Luxe is a boutique communications agency, under the Havas Group network, that specializes in the branding and marketing of luxury brands and products.
Havas Luxe aims to create meaningful moments that inspire true connections between people and brands through creativity, strategy and innovation.

Clients include: Audemars Piguet, Breitling, Bvlgari, Calvin Klein Fragrance, Dom Pérignon, Elizabeth Arden, Fendi Fragrance, HSBC, Hugo Boss, IWC Schaffhausen, Jaguar, Kering Group, Lazard Frères & Co., Millesima USA, Moët & Chandon, Nespresso, Paco Rabanne, Ralph Lauren Fragrance, Rémy Cointreau, Roger Dubuis, Swarovski, The Row, and Veuve Clicquot.

about the

Kravet Brand

Kravet Inc., established in 1918, is the industry leader in to-the-trade home furnishings. 
This fifth generation family business distributes fabrics, furniture, wall coverings, trimmings, carpets and accessories. The family's commitment to innovation has helped the company transform from a small fabric house to a global leader, representing brands and designers from all over the world. 
In 2015, Kravet Inc. introduced, a to-the-trade only e-commerce site offering designers unique furniture and accessories curated from around the globe. Kravet Inc. owns Kravet, Lee Jofa, Groundworks, GP & J Baker and Brunschwig & Fils, all high-end fabric houses that specialize in style, luxury and exceptional design. 
With locations in North America and worldwide, Kravet Inc. offers the highest level of customer service, quality products and web technology for today's design professional.